According to a national study by market research firm The Schapiro Group, consumers are 63% more likely to buy from a Chamber member.  When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it.  Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.